The Grey Velvet Stores, is one of Nigeria’s leading fashion retail chains and they are set to launch BLU by Frankie & Co. The “BLU” collection is an affordable, and equally fashionable addition under the grey velvet brand. See the previous collection i blogged about a while back here

The collection includes dresses, rompers, jumpsuits and flared pants, and the price range is N6,000 to N15,000. A rep for the label says that collection is “targeted at the fun loving younger generation of Nigerian women. The BLU girl is fun, fearless and effortlessly cool. She’s on her way to being everything she’s ever dreamt of and we just want her to look good while doing so.”
The collaboration between Grey Velvet and Frankie & Co, is to intensify the urge to #BuyNigerian, a social media campaign aimed at supporting Nigerian fashion products.

An official launch party will be held on Saturday 16th July 2016 at the Grey Velvet store in Centro Lekki Mall, Lagos.
The collection will be sold exclusively by Grey Velvet in Ikeja, Abuja and Port Harcourt.

This is such a creative look book and the outfits and fun, youthful and totally worth the prize range. Would you be attending it's launching? I hope i get to be in Lagos by then...i would definitely be getting one of these pieces for myself.

Source: Bella Naija 
Creative Direction & Styling: Adebayo Oke-Lawal – @theorangenerd
Photography: Emmanuel Oyeleke – @emmanueloyeleke
Make Up: Desmond Marcauley – @deydeysoso_
Hair Styling: Eze Fabulous – @fabulousking1
Model: Makida Moka – @themakidamoka

Store Details
Online Store: www.greyvelvetstores.com | Phone Number: +234 8022900376
Social Media: Instagram: @greyvelvetstores | Twitter: @greyvelvet | Facebook: www.facebook.com/Greyvelvetfashionretail

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Ivy Marshall