ITS ALL ABOUT ATHLEISURE; KYLIE JENNER'S PHOTSHOOT FOR PUMA 2016 CAMPAIGN

Reality Star Kylie Jenner is the face of German multinational Sports line Puma (i guess you already knew that). Check out her most recent campaign photoshoot modelling the brands latest athleisure wear. Also, find out how you can look fly in your own athlesiure sportswear and what the "Athleisure" buzz is all about.



Leave it to our everly evolving Fashion to turn casual sportswear's into everday Athlesire wears. When it comes to the fashion business, you should always have it at the back of your head that it is all about the "packaging" or in this case, i should say "re-packaging". 
Everything you see today, has been re-invented, redesigned renamed for convenience purposes. When i first heard the word "Athleisure", i was totally clueless (i'm not even going to front). But, seeing that i am always open to learning new things and i'm totally here for fashion re-branding and its evolution, i had to get ahead of this trend and find out why "Athleisure" was the latest buzzword in the Fashion Scenes.



If by now you still dont know what Athleisure means then dont worry there is no shame in learning. Simply put;  Athleisure is a trend in fashion in which clothing designed for workouts and other athletic activities are worn in other settings, such as during work, casual or social occasions. Athleisure outfits are yoga pants, tights and leggings that "look like athletic wear" and characterized as "fashionable, dressed up sweats and exercise clothing (thank you Wikipedia). Basically, this new improved sport wears can be worn out as casual clothes because they are not just casual gym wears (well technically they are, but they are fashionable enough to be worn outside the gym and on the streets).




With Big Fashion Houses Like Puma and Adidas jumping in on the trend and designing more and more of this newly improved fancy sport-wears for everyday fashion, be sure to know that this trend will be around for a long time. The celebrities are not left out of this trend, Super-star Rihanna also collaborated with Puma to release her own line of Athleisure wear, you can take a look at hers by clicking here. Kylie made a whooping one million dollars from her collaboration with Puma, and she has done a good job in branding the line. From her eye-catching campaign pictures to being spotted around rocking them fabulously, the reality star has sure influenced this trend around her famous family and friends. 

Mega superstar Beyonce is also a believer of this new trend, she launched the "Ivy Park" line earlier this year and caused a buzz in the fashion industry. Popular Online Fashion Store Net-a-porter created a brand new online shopping site, devoted to just active sportswear. That ought to convience you that this trend is only going to get bigger. You can see for yourself, visit their new site here Net-a-Sporter


I'm i a fan of the Athleisure wear?..Hell Yes!!!! As long as i dont have to hurry home after the gym for fear of being spotted around looking inappropriately dressed, i am a fan!. Oh wait...you can also look fabulous in the gym wearing some cool athleisure lol, it is a win win for me. 


  
Kylie always keeps it fabulous and cool. She has been sported rocking some athelisure wears on several occasions, while out and about in Beverly Hills. See how she pairs her simple grey athleisure two-piece with some cool sneakers and a Chanel purse. Stunning!

 Before you start wondering if you can afford this, dont worry my darlings i gatchu! You should always remember that you dont need to always break the bank to look good. For this fashion trend in particular, you can get equally nice and affordable athleisures elsewhere. Take this really multi-colored oversize T-shirt, for £20.00 you can get it here

 This leggings are so cool and you too can rock them in and out of the gym with no worries. After all, it is athleisure season. They only cost £20.00 and you can shop it here 

 If you are not a leggings person then get some sweat pants. This ones in particular go for £25.00 and that's a great deal shop them here

So the shoes dont really fall under the athleisure category but every great outfit needs some equally great shoes. I just added this to my shoe collection and guess what...it cost me just £42, shop it here

I could go on and on with this, but i guess you all get what this post is about. After all said and done, i think its safe to now ask... what do you think about athleisure wears, would you be investing in some? Was this post informative and helpful? ill'd love to hear from you, leave your comments below. 

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Ivy Marshall