THE 41 LUXE LAGOS PRESENTS "EDEN"

Nigerian retail fashion and luxury brand, the "41 Luxe" presents "Eden". An editorial campaign celebrating the female form in context of her environment. Functionality of time, space and location and their connection with fashion are explored.


“The Traveller”
Timeless, elegant, chic, confident. She is the “look to girl” who is at home in the south of France or our very own Lekki. She is definitive of the 21st Century woman.

Sitting ambivalently on a canoe in the backdrop of 21st century, she represents the woman who blends perfectly, old pieces with current trend to produce her unique expression. 

The Orient 
Fierce, bold and fearlessness. A n uncompromising style modernist. She brings her modern flare to any environment, urban or rural

 “The Languid”
Organic, passionate, endearing, earthy, and colourful. She infuses everything she does with her signature style. She is particular about her fabrics, where they come from and the environment. 

 “Belle of the ball”
Flamboyant, opulent and unapologetic, Belle is that girl that dresses to the nines for every occasion. Belle is reminiscent of a peacock, she is a natural and a head turner, and you cannot miss her.


“The Languid”
Organic, passionate, endearing, earthy, and colourful. She infuses everything she does with her signature style. She is particular about her fabrics, where they come from and the environment.


Eden was shot in the surrounding waterways of the Lekki – Peninsula. Water is universal, representative of new beginnings, journeys and most importantly life.
For 41 Luxe, Eden is reminiscent of the journey of its inception in Abuja, to its expansion into Lagos. The old and the new.

Whatever your style we enjoin you to discover your own Eden.

Credits
Photographer : Big H Studios @bighstudios Assisted By : Nonso Okoye @nonso_okoye
Models : Nikki Anyansi & Chika Emmanuella @nikkiandtees @chika7star
Make Up : D’Arstiste by Dodos @iamdodos
Hair : Nene Ndukwu @cc_nene
Videographer : Daniel Anyiam @danielanyiamfilms
Art Direction : The Style Concierge @thestyle_concierge
Clothing : 41 Luxe @41.luxe_abuja @41.luxe_lagos
Location : BICS Garden, Lekki Phase 1

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